Mobile Marketing Association Announces 2009 Global Award Finalists
New York; London, UK; Singapore and Sao Paulo – October 26, 2009 – The Mobile Marketing Association (MMA), a global organization leading the way in promoting the development and sustainability of mobile marketing, today announced the finalists for its Fifth Annual Global Mobile Marketing Awards. As the MMA’s highest honors, these awards recognize companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes.
“The finalists for this year’s Global MMA Awards represent the mobile marketing pioneers and thought leaders who continue to shape our industry’s best practices through innovative and increasingly effective campaigns that raise the bar for all stakeholders within the mobile marketing community and beyond,” said Mike Wehrs, president and CEO of the MMA. “As the mobile marketing channel evolves and our awards process grows more competitive each year, we look forward to honoring our industry’s finest leaders and most successful campaigns.”
The MMA received hundreds of submissions in 12 categories from companies across the globe. Finalists are selected by the MMA Awards Selection Committee comprised of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications.
The award finalists for the 2009 MMA Best Mobile Campaign, by category and region, are:
Display
North America
- Disney.com Mobile, The Walt Disney Company
- Dockers iPhone Shake, OMD
- Pizza Hut iPhone App, Pizza Hut; Inc.
Central & Latin America
- Banorte movil, Mobext
- Citroën: Real Time Maintenance Stage Detector, Media Contacts, Mobext & Citroën
- Trident Fresh, F.biz
Europe, Africa and Middle East
- Coca-Cola Buvez-Bougez, PHONEVALLEY
- Coca-Cola’s Tele2 Happy Hour, Mobiento & IUM
- LMfootball.mobi, Livemobile (Pty) Ltd
- Soccer stars in your pocket, Mobiento
Asia Pacific
- Affle’s SMS2.0 faces its Moment of Truth, Mindshare India
- Notorious BIG, The Hyperfactory
- PUMA F WAN, PHONEVALLEY
Global
- Drinkspiration by Absolut, Absolut Vodka (Developed by: apegroup / Great Works / 24HR)
- Nokia Batman – The Dark Knight, 12snap Germany GmbH
- The Virtual Zippo Lighter App, Moderati, Inc.
Messaging
North America
- Best Buy Product Information on Demand, MyThum Interative
- Creating a Safety Movement by Encouraging Conversation: Just Look for UL, MS&L
- Text to Remember 9/11, Mobile Commons and September 11 Memorial & Museum
- Keith Urban 2009 Escape Together World Tour, Sponsored by KC Masterpiece & Kingsford Charcoal, Powered by Mozes, Mozes, Inc.
Central & Latin America
- Auto Racing SMS Advergame, HANZO SA
- Carefree Mobile Campaign, pontomobi interactive
- The Mummy 3 DVD Promotion, 2ergo
Europe, Africa and Middle East
- Kraft Foods Turkey / Patos, Mobilera
- Turkey Love Bonus, RABARBA ILETISIM HIZMETLERI
Asia Pacific
- Because We Can, The Hyperfactory
- Pampers Hearts Club, Procter & Gamble Philippines
- Quaker Oats Eat Well and Win SMS Promo, Pepsico International-Philippines
Global
- Obama SMS Speech Excerpts Sent to Cairo and Ghana Regions, Clickatell
Emerging Technologies
North America
- Ace Hardware Memorial Day Sale, Ace Hardware, Horizon Media & Mobile Posse, Inc.
- Groundbreaking LBA Trials Prove Effectiveness, Useful Networks
- Pizza Hut iPhone App, Pizza Hut; Inc.
Central & Latin America
- Bluetooth marketing at Pacaembú stadium, F.biz
- Close Up Mobile Campaign, pontomobi interactive
- Jeito Chiclets; Jeito Lhama, F.biz
Europe, Africa and Middle East
- Fanta More Play, The Hyperfactory
- Pepsi Makes Your Day, RABARBA ILETISIM HIZMETLERI
- Vodafone myCampaign, Vodafone D2 GmbH
Asia Pacific
- Cadbury Be The Gorilla, The Hyperfactory
- The MegaSim – An advanced Device client working as a single discovery UI or SMS / USSD / Voice / GPPRS and 3G services, Phoneytunes.com
- Transformers: Revenge of the Fallen, AURA Interactive
Multi-Mobile Channel
North America
- Rogers/Live Nation – Wireless Box Office, MyThum Interactive
- Rogers/MTV Leak Live Tour, MyThum Interactive
- The Bouncer iPhone App, Mobile Site and SMS Marketing Campaign, iLoop Mobile, Inc.
Central & Latin America
- ClubMovistar – Mobile Loyalty Program, Movistar Chile, AndinaTech
- Petrobras Brazil GP 2008, F.biz
- Skol Beats 2008 Mobile Campaign, pontomobi interactive
Europe, Africa and Middle East
- ‘Handy leer? Fanta her!’ (Need a top-up? Grab a Fanta!), YOC AG
- Mini Mobile Dealer, Mobile Dreams Factory
- Pepsi Makes Your Day, RABARBA ILETISIM HIZMETLERI
Asia Pacific
- Selling Notebooks through Mobiles – A campaign for HP, Affle
- Sony Quantum Code, AURA Interactive
- The Car in my Pocket, Group M – Maxus
Global
- Coca-Cola Global Mobile Festive 2008, The Coca-Cola Company
Social Media
North America
- Gap StyleMixer iPhone App, AKQA
- Real Housewives of New York City: Ultimate Virtual Viewing Party, Bravo Digital Media
- Toyota Matrix Dark Alley – Your Other You, The Hyperfactory
Europe, Africa and Middle East
- Garnier Seasons Greetings Generator, Mobile Dreams Factory
- My 2009 Resolution, Mobile Dreams Factory
- The Fastest on Facebook, Mobile Dreams Factory
Asia Pacific
- KFC engages consumer on mobile internet, Madhouse Inc.
- Sony Quantum Code, AURA Interactive
Cross-Media Integration
North America
- Live A Little, A lot, Team One/Lexus
- Sprint Win a Disney Vacation Sweepstakes, Vibes Media
- UPS jobs – Problem Solved, UPS & TMP Worldwide
Central & Latin America
- Dobre o seu salário, F.biz
- Super game + Figurinha, F.biz
- TIM Father’s Day: Gift Express, TIM, McCann Erickson & Mobext
Europe, Africa and Middle East
- Be Cheeky and Eat By The Face, MOBILE ONE2ONE
- Vodafone McLaren Mercedes App, OMD Mobile
- Who Killed Summer 09 (Vodafone Group), OMD Mobile
Asia Pacific
- Go For It, Tribal DDB India
- Honda Jazz – Prodcasting, TELiBrahma Convergent Communications Pvt. Ltd
- The Olay mCoupon Campaign, P&G
Global
- Ad Council That’s Not Cool, R/GA
- Becks City Attach 2009, Shine
- Pepsi Dear Mr. President, R/GA
Best Mobile Campaign Overall:
- Pepsi Makes Your Day, RABARBA ILETISIM HIZMETLERI
- TIM Father’s Day: Gift Express, TIM, McCann Erickson & Mobext
- UPS jobs-Problem Solved Mobile Media Campaign Delivers Hires, UPS & TMP Worldwide Advertising
- Who Killed Summer 09 (Vodafone Group), OMD Mobile
The award finalists for the 2009 MMA Industry Awards are:
Innovation: Creativity
- SMS2.0 – Changing the paradigm for Mobile Marketing, Affle
- Pepsi Makes Your Day, RABARBA ILETISIM HIZMETLERI A.S.
- The Fastest on Facebook, Mobile Dreams Factory
Innovation: Reach
- Save the Children Gaza ceasefire, Incentivated
- SCORECENTER, ESPN
- The 100.000 treasure boxes, Mobile Dreams Factory
Social Impact
- Center for Community Change Mobile Action Network, Mobile Commons Inc; and the Center for Community Change
- Earth Hour, The Hyperfactory
- Text ALIVE Mobile Donations, Mobile Accord Inc.
MMA Award for Overall Excellence
- Clickatell, Clickatell
- comScore & the GSMA in partnership with UK Mobile Operators – Telefonica O2, Vodafone, Orange, T-Mobile, and Three UK
- Fanta Stealth Sound System, Ogilvy Advertising
The award finalists for the 2009 MMA Academic awards are:
Individual
- Margherita Pagani, Bocconi University
- Michael J. Becker, VP Strategy, iLoop Mobile
- Fareena Sultan and Andrew Rohm, Northeastern University
Institution
- Ball State University, Ball State University
- Woodapples – Information people love, tisco & TU Vienna
The MMA will announce all award winners and recognize the finalists at the Annual Global Awards dinner and ceremony on the evening of November 17 in Los Angeles. Each year, the MMA’s highly anticipated awards ceremony serves as the concluding event at the MMA’s Mobile Marketing Forum (www.mobilemarketingforum.com).
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over 40 countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters, including North America (NA), Europe, Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.
Forrás: MMA Global
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