10 reasons why mobile advertising is more effective than Internet advertising
Mobile ads are 30 times more effective than Internet ads. This headline was run recently by a wide range of industry publications. It refers to a study about advertising on mobile phones that was recently carried out in association with a leading wireless carrier in the Czech Republic.
The research, which included 22 top brand advertisers and more than 3,000 users, showed that “the average successfulness of individual SMS/MMS campaigns was approximately 27 times higher than in the case of Internet banner campaigns. Even the results of the least successful campaign surpassed the response rate” for Czech Internet campaigns. Folytatáshoz kattintson »»»
Forrás: Mobile Marketer
