Az új BlackBerry – bukás lesz?
A RIM bemutatta új telefonját, a Torch-ot, melyet a „valaha volt legjobb BlackBerry-nek” neveznek, szakértők szerint azonban a siker erősen kétséges.
A Torch az érintőkijelzőt kombinálja a BlackBerry-k védjegyévé vált Qwerty-billentyűzettel, mely ez esetben kicsúsztatható. A telefonon az új, BlackBerry 6-os operációs rendszer fut, mely a gyártó szerint jobb böngészési élményt, és integrált közösségi funkciókat kínál. A bejövő üzenetek együtt kezelik a közösségi oldalak friss bejegyzéseit, és a saját Messengerének üzeneteit. A weboldalakat a böngésző automatikusan átméretezi és nagyítja, hogy jobban olvasható legyen a 3,2 hüvelykes kijelzőn. A zenék, kontaktok, fotók vezeték nélkül szinkronizálhatók a számítógéppel. A média tartalmak kezelésénél pedig megjelent egy, az iPhone-éhoz hasonló „Cover flow”-szerű funkció.
A gyártó a telefont az iPhone vetélytársának szánja, ám szakértők szerint a telefon nem tud eleget ahhoz, hogy akkora sikert érjenek el, mint az Apple-mobil esetében. Az új operációs rendszer sem nyűgözte le a szakértőket, akik szerint semmi olyat nem nyújt az új rendszer, amit máshol már ne láttak volna. A BlackBerry nehéz helyzetben van, hiszen az iPhone és a többféle Androidot futtató készülék népszerűsége gyorsan nő, és mind az iPhone, mind az Android a RIM piacát veszi el, és míg az előbbi két platform a szórakozásra és a közösségi élményekre helyezi a hangsúlyt, a BlackBerry mindig is inkább üzleti célú készülékeket gyártott, ráadásul a Torch-ot ugyanannál a szolgáltatónál ugyanannyiért (200 dollárért) fogják árulni, mint az iPhone 4-et.
A RIM helyzetét tovább nehezíti a héten kirobbant botrány, mely szerint az Egyesült Arab Emirátusok nemzetbiztonsági kockázatként értékelte a BlackBerry-t és péntektől betiltja a telefon fontosabb adatforgalmat bonyolító funkcióit.
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