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Gemalto increases its investment in Netsize, a leading mobile communications service and commerce enabler
Amsterdam, January 5, 2010 – Gemalto (Euronext NL0000400653 – GTO), the world leader in digital security, today confirmed that it has subscribed to a capital increase in Netsize, with an option to potentially acquire the company outright at a later date. The terms of the transaction were not disclosed. Netsize offers mobile payment solutions based... »
10 reasons why mobile advertising is more effective than Internet advertising
Mobile ads are 30 times more effective than Internet ads. This headline was run recently by a wide range of industry publications. It refers to a study about advertising on mobile phones that was recently carried out in association with a leading wireless carrier in the Czech Republic. The research, which included 22 top brand... »
Mobile Marketing Association Announces 2009 Global Award Finalists
New York; London, UK; Singapore and Sao Paulo – October 26, 2009 – The Mobile Marketing Association (MMA), a global organization leading the way in promoting the development and sustainability of mobile marketing, today announced the finalists for its Fifth Annual Global Mobile Marketing Awards. As the MMA’s highest honors, these awards recognize companies... »
Motorola ‘Buzz` Beats Apple, BlackBerry, Likely Thanks to Droid
The Droid smartphone, which has been described as handsome, masculine and industrial, appears to have made Motorola a hit among men. BrandIndex found Motorola’s buzz scores to be on the rise, during a period that Apple’s and BlackBerry’s fell. In a recent measure of “buzz” among men 18 and older, Motorola was on the rise,... »